Blink® Surface Mounted Downlights

For the Blink surface-mounted downlight program, I led a full rebrand to reflect major upgrades to the driver technology. I wanted the design to feel fresh, clean, and professional—elevating the look to match the performance enhancements. Every visual element, from the brochure layout to the product photography, was crafted to reinforce Blink’s position as a premium, high-efficiency solution. This branding wasn’t just about a new look, it was about telling a story of innovation, quality, and long-term value through every touchpoint.