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Portfolio
ADVERTISING | APP DESIGN | ILLUSTRATION | INFOGRAPHICS | P.O.P | SOCIAL MEDIA | WEB DESIGN & MORE
STARFISH Smart Lighting
The complete branding project for STARFISH Smart products. This project encompasses a comprehensive design and identity for the entire line of smart products, ensuring a cohesive and memorable brand presence.
Sunrise with SATCO|NUVO Logo
For Sunrise with SATCO|NUVO, I was asked to develop a logo for a recurring morning show-style interview series in collaboration with one of our distributors. The request came from a member of the sales team who envisioned something colorful and uplifting that evoked the energy of a morning show.
My concept centered around a rising sun emerging from a lotus flower. The sun visually tied into the “sunrise” theme, while the lotus—often a symbol of new beginnings—represented a fresh chapter for SATCO. This was more than just a logo; it marked the launch of an exciting new venture, and I wanted the design to reflect the optimism, growth, and innovative spirit behind it.
My concept centered around a rising sun emerging from a lotus flower. The sun visually tied into the “sunrise” theme, while the lotus—often a symbol of new beginnings—represented a fresh chapter for SATCO. This was more than just a logo; it marked the launch of an exciting new venture, and I wanted the design to reflect the optimism, growth, and innovative spirit behind it.
NUVO Evolutions Supplement Catalog
For the NUVO Lighting Evolutions catalog, I designed the cover and several key interior graphics to support the launch of our updated decorative lighting line. My goal was to give the collection a refined, editorial look that felt aspirational yet approachable. I photoshopped our fixtures into carefully selected environments to show how they naturally integrate into modern residential spaces, highlighting their form, finish, and versatility in real-life settings.
To break up the technical content and create a visual rhythm, I also developed "breather" pages that used clean graphic overlays and lifestyle imagery. These moments of visual pause helped elevate the overall flow and allowed the product stories to shine. The result is a catalog that not only showcases our designs but also inspires customers to envision the possibilities.
To break up the technical content and create a visual rhythm, I also developed "breather" pages that used clean graphic overlays and lifestyle imagery. These moments of visual pause helped elevate the overall flow and allowed the product stories to shine. The result is a catalog that not only showcases our designs but also inspires customers to envision the possibilities.
Florida International Medical Exhibit
While working at Atlantic Ultraviolet Corporation, I supported the company’s presence at the Florida International Medical Expo by designing trade show materials including the booth backdrop and table displays. In addition to the exhibit design, I created marketing collateral such as product manuals for the Mighty Pure water purifier and a fully illustrated infographic poster showcasing how Atlantic’s UV technology is used throughout medical facilities.
To help build momentum ahead of the event, I also produced social media content tailored to highlight product benefits and engage the medical community. The goal was to present a unified, professional brand experience across all touch points.
To help build momentum ahead of the event, I also produced social media content tailored to highlight product benefits and engage the medical community. The goal was to present a unified, professional brand experience across all touch points.
DIMENSION Indoor & Outdoor Tape Light Program
The DIMENSION Indoor & Outdoor Tape Light Kits project was a labor of branding love that involved meticulous planning, designing, and testing to ensure the final product met the highest standards. Photographer Paul Majeski's stunning photography played a key role in showcasing the versatility and functionality of the tape light kits in both indoor and outdoor settings.
Ele-Fun-Tales
Ele-Fun-Tales is an interactive app concept I developed during my senior year of college, designed to help kids bring their imaginations to life through storytelling. The prototype allowed young users to create their own stories by drawing original illustrations or selecting from a library of stock images. With tools to change colors, add text, and personalize every page, the app was built to encourage creativity, self-expression, and early literacy in a fun, user-friendly environment.
Though still in the concept phase, Ele-Fun-Tales was thoughtfully designed with intuitive navigation and playful visuals, laying the groundwork for a future digital product that inspires the next generation of storytellers.
Though still in the concept phase, Ele-Fun-Tales was thoughtfully designed with intuitive navigation and playful visuals, laying the groundwork for a future digital product that inspires the next generation of storytellers.
STARFISH Security Floodlight Camera Branding
Branding for the Starfish Smart Security Flood Light Camera was developed with a focus on merging home security with intuitive smart lighting. As the brand manager/creative lead on this project, the full visual identity was built from the ground up—including packaging, marketing collateral, and digital assets.
The product line features multiple shapes and finishes, so the brand system needed to be both flexible and cohesive within the broader Starfish smart home ecosystem. Bold, modern packaging and clean, informative graphics were used to communicate key technical features alongside lifestyle benefits. The result is a visual identity that helps this product stand out in a competitive market while reinforcing SATCO’s evolution into connected home solutions.
The product line features multiple shapes and finishes, so the brand system needed to be both flexible and cohesive within the broader Starfish smart home ecosystem. Bold, modern packaging and clean, informative graphics were used to communicate key technical features alongside lifestyle benefits. The result is a visual identity that helps this product stand out in a competitive market while reinforcing SATCO’s evolution into connected home solutions.
Petite Printz® Website
Petite Printz® is a whimsical brand centered around miniature watercolor paintings and magnets, and I was responsible for building both the brand identity and the e-commerce website. The design direction focused on capturing a sense of charm and creativity while ensuring a clean, easy-to-navigate shopping experience. From the playful yet refined logo to the mobile-optimized website, every element was crafted to reflect the spirit of the artwork and make it simple for customers to explore collections and place custom orders.
Reminiscent Gray Filament Brand
Branding for Reminiscent Gray Filament was developed to evoke a sense of vintage charm with a modern edge. As Brand Manager and Creative Lead, the packaging and overall visual style were created to complement the smoky gray finish of the filament bulbs—giving them a nostalgic yet elevated feel on the shelf.
The design direction focused on subtle textures, muted tones, and elegant typography to mirror the product’s refined aesthetic. This cohesive look helped position the line as both decorative and functional, appealing to design-conscious consumers and lighting professionals alike.
The design direction focused on subtle textures, muted tones, and elegant typography to mirror the product’s refined aesthetic. This cohesive look helped position the line as both decorative and functional, appealing to design-conscious consumers and lighting professionals alike.
Blink® Surface Mounted Downlights
For the Blink surface-mounted downlight program, I led a full rebrand to reflect major upgrades to the driver technology. I wanted the design to feel fresh, clean, and professional—elevating the look to match the performance enhancements. Every visual element, from the brochure layout to the product photography, was crafted to reinforce Blink’s position as a premium, high-efficiency solution. This branding wasn’t just about a new look, it was about telling a story of innovation, quality, and long-term value through every touchpoint.
Hyde No More Fitness Website
Hyde No More Fitness is a personal training brand focused on transformation and empowerment. The goal was to create a clean, modern, and motivating digital space that reflects the trainer’s philosophy of helping clients step out of the shadows and into their strongest selves.
The layout is streamlined and mobile-friendly, making it easy for visitors to explore services, read testimonials, and book sessions. I used bold typography and high-contrast visuals to convey strength and clarity, while subtle animations and structured sections guide users through the site with ease.
Hydenomorefitness.com
The layout is streamlined and mobile-friendly, making it easy for visitors to explore services, read testimonials, and book sessions. I used bold typography and high-contrast visuals to convey strength and clarity, while subtle animations and structured sections guide users through the site with ease.
Hydenomorefitness.com
SATCO|NUVO Spotlight Logo
The SATCO Spotlight logo was created for an internal webinar series aimed at educating SATCO team members and sales reps on product knowledge, new launches, and industry trends. I led the creative direction for this project, collaborating with another designer to develop a range of logo concepts that aligned with the brand while feeling distinct and engaging.
The goal was to create a visual identity that felt informative and energetic—something that captured the idea of "spotlighting" knowledge in an approachable, modern way. As both a designer and creative lead on this project, I ensured the final mark was versatile for digital platforms and strong enough to support a growing series focused on continuous learning and product innovation.
The goal was to create a visual identity that felt informative and energetic—something that captured the idea of "spotlighting" knowledge in an approachable, modern way. As both a designer and creative lead on this project, I ensured the final mark was versatile for digital platforms and strong enough to support a growing series focused on continuous learning and product innovation.
LED Area Light Program
The LED Area Light Program required a different approach in marketing this type of product. This program was graphically designed to demonstrate its ruggedness and superiority. Combining durable aesthetics with exceptional performance, it sets a new benchmark in advanced lighting throughout the industry.
The Adventure of Benjamin - Stop Motion
The Adventure of Benjamin is a short stop-motion film created as part of a college project and remains one of my favorite creative endeavors to date. From sculpting the characters to building miniature sets and capturing frame-by-frame movement, every detail was crafted by hand to tell a charming, character-driven story.
This piece showcases my love for storytelling, visual experimentation, and the tactile magic of stop motion. It's a medium I return to often and one that continues to spark joy and creativity in my work.
This piece showcases my love for storytelling, visual experimentation, and the tactile magic of stop motion. It's a medium I return to often and one that continues to spark joy and creativity in my work.
MOTIVATION Merchandising
For the Motivation Program brochure and its counterparts, I used a clean, linear design to mirror the structure and simplicity of the actual in-store displays. My goal was to visually communicate just how intuitive and organized this program is—making it easy for customers to understand how to Promote, Organize, and Sell all in one place. The layout was intentional, letting the product and program speak for themselves, and providing a visual tool that makes selling feel effortless.
COUNTERQUICK
For the launch of SATCO|NUVO’s CounterQuick RGB undercabinet lighting, I created a full branding system including the brochure, packaging, trifold, and in-store display. The design needed to feel bold and modern while clearly communicating the product’s ease of installation and smart features.
The brochure highlights both the CCT Selectable and Starfish Smart RGBTW options, with visuals and diagrams that walk customers through key benefits like simple wiring, clean mounting, and app-controlled tuning. My focus was on creating a clear, tech-forward identity that makes CounterQuick easy to understand and easy to sell.
The brochure highlights both the CCT Selectable and Starfish Smart RGBTW options, with visuals and diagrams that walk customers through key benefits like simple wiring, clean mounting, and app-controlled tuning. My focus was on creating a clear, tech-forward identity that makes CounterQuick easy to understand and easy to sell.
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