Reminiscent Gray Filament Brand

Branding for Reminiscent Gray Filament was developed to evoke a sense of vintage charm with a modern edge. As Brand Manager and Creative Lead, the packaging and overall visual style were created to complement the smoky gray finish of the filament bulbs—giving them a nostalgic yet elevated feel on the shelf.

The design direction focused on subtle textures, muted tones, and elegant typography to mirror the product’s refined aesthetic. This cohesive look helped position the line as both decorative and functional, appealing to design-conscious consumers and lighting professionals alike.