STARFISH Security Floodlight Camera Branding

Branding for the Starfish Smart Security Flood Light Camera was developed with a focus on merging home security with intuitive smart lighting. As the brand manager/creative lead on this project, the full visual identity was built from the ground up—including packaging, marketing collateral, and digital assets.

The product line features multiple shapes and finishes, so the brand system needed to be both flexible and cohesive within the broader Starfish smart home ecosystem. Bold, modern packaging and clean, informative graphics were used to communicate key technical features alongside lifestyle benefits. The result is a visual identity that helps this product stand out in a competitive market while reinforcing SATCO’s evolution into connected home solutions.